by Elle Denning | Dec 14, 2019 | Marketing Strategy
Content Is King You’ve probably heard it – this phrase that “content is king.” When everything seems so saturated with blogs and YouTube videos, it’s hard to think that the world is lacking in content. And the reality is – it’s not. Every day we are bombarded with new...
by Jeffrey Russo | Jun 14, 2019 | Marketing Strategy
Marketing automation sometimes sounds like a dirty word, and for good reason. When done incorrectly, it has the potential to undervalue a marketer’s database, irritate those on the receiving end of the campaign, and generate poor results. If that’s not...