by Pamela | Aug 14, 2019 | Marketing Strategy
To a whole lot of marketers out there, marketing automation is like a wonder drug. “A tool that I can just set and forget, moving my contacts swiftly through the sales cycle with no additional work required? Fabulous! Marketing strategy solved!” The...
by Jeffrey Russo | Jun 14, 2019 | Marketing Strategy
Marketing automation sometimes sounds like a dirty word, and for good reason. When done incorrectly, it has the potential to undervalue a marketer’s database, irritate those on the receiving end of the campaign, and generate poor results. If that’s not...
