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Why Marketers Can’t Rely ONLY on Marketing Automation

Why Marketers Can’t Rely ONLY on Marketing Automation

by Pamela | Aug 14, 2019 | Marketing Strategy

To a whole lot of marketers out there, marketing automation is like a wonder drug. “A tool that I can just set and forget, moving my contacts swiftly through the sales cycle with no additional work required? Fabulous! Marketing strategy solved!” The...
Marketing Automation: Why You’re Doing it Wrong

Marketing Automation: Why You’re Doing it Wrong

by Jeffrey Russo | Jun 14, 2019 | Marketing Strategy

Marketing automation sometimes sounds like a dirty word, and for good reason. When done incorrectly, it has the potential to undervalue a marketer’s database, irritate those on the receiving end of the campaign, and generate poor results. If that’s not...

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