With all the online marketing tools available, having an insurance agency website can often be overlooked. Between Google Ads, Facebook, and email marketing, some insurance agencies think it’s okay to forgo having a website altogether.
But they are missing out on one of the most effective marketing tools available in 2020.
Here’s why your insurance agency should have a website, whether you’re an individual agent or an agency owner.
Check out the discussion with Jeff Root, founder of WP Insurance, on why having a website for your insurance business is absolutely crucial in 2020.
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What a Website Can Do for Your Insurance Agency
While having a great presence on social media is great, a website is just as, if not, more essential.
Your website is your playground. You’re not bound by another company’s guidelines or rules, and you can place whatever features and content you desire to gain traction with your audience. If something were to happen to Facebook or any of the other social media powerhouses, your online presence goes away with them in an instant. More on that in a bit.
Even in 2020, your website is still the best place for you to build a solid, online presence. If someone hears about your business, the first thing they will do is Google you. Or, if they’re just in your area looking for the insurance services you provide, if they can’t find you by doing an online search, you may as well not exist.
More people are searching for the products or services they need online every day. By being there when they’re conducting those searches, you get to be first in line. Plus, you have every opportunity to build trust and credibility with your audience. Through your content and making it easy for potential customers to contact you or obtain a quote, you can easily stand apart from your competition.
What About a Landing Page?
Throughout all your marketing efforts, you’ve probably heard of a landing page.
But what exactly is a landing page?
A landing page is a standalone page that exists on your site solely for the purpose of lead generation. It is a valuable marketing tool used to convert potential customers into leads. It won’t necessarily be heavy on content. In fact, it shouldn’t require the viewer to scroll, unless they’re on a mobile device. It will always include clear instructions for those visitors to contact you or request a quote.
A landing page isn’t typically found when a site visitor is on your site. For people to see your landing page, you will most likely drive traffic to it through paid advertising. Whether you use Facebook or Google ads, you will use those advertising platforms to direct people to your landing page to get their contact information.
What Are Your Insurance Agency Website and Landing Page Options?
Whether you have a new insurance agency, or you’ve been around for a while, you probably know that multiple insurance agency website options exist.
Which one is best for your agency?
Remember how your website gives you more options and stability than only having a social media presence? Well, that’s only true as long as your site is considered as open-source. Open-source means that you own the source code for your site. If your site isn’t open-source, you will likely pay a monthly fee and have to jump through hoops to make changes or have features like quote forms added. And unfortunately, most of the insurance agency providers do not offer an open-source option.
How do you get around this issue?
By building your site on the WordPress platform, you will have an open-source site. However, you still need to have a template or theme that helps you create the best possible experience for potential customers.
Thankfully, you have a few different options that can help you build your site while keeping it open-source. WP Insurance has developed a WordPress theme specifically for insurance agencies. Not only is it open-source, but it provides you with templates for landing pages, forms builders, quoting software integration, and a live design editor.
You can learn more about WP Insurance by watching our Facebook Live with Jeff Root, founder of WP Insurance. Or, if you’d like to sign up or learn more about their affordable website theme starting at a one-time fee of $400, you can visit here.
Still have questions about having an insurance agency website in 2020? Contact the Jumpstart Go team here for more information.